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  #1  
Old 12-08-2011, 09:00 AM
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Default 2013 Ford Mustang in NJ redefines "badge engineering" with logo projector

The new Mustang Badge on the 2013 Ford Mustangs in NJ! Anyone see the cool new Pony Emblem from the 2013 Ford Mustangs in New Jersey and NYC?


Filed under: Coupe, Performance, Etc., Technology, Ford, Design/Style



Most car marques can be easily recognized by their emblems. But some model lines have their own emblems, too. The Mustang stands out as a clear example, and now Ford is projecting that image even further. And we mean that quite literally.

For the new 2013 Mustang, Ford has fitted a tiny projector lamp into the side mirror that casts the shape of the galloping horse logo onto the ground beside the vehicle when the driver unlocks the doors. This illuminated "Easter egg" seems simple enough, but apparently it took Dearborn's engineers quite a while to get it just right, going through six or seven designs before managing to get it to work.

The result was apparently so captivating that it shut down Ford's Flat Rock assembly line when one of the auto workers hit the button and everyone came to look. We'll be interested to see it for ourselves when we get our hands on the new model. It might be purely aesthetic and almost entirely without function, but something tells us this could be one of those new gimmicks - like, say, illuminated sill plates or ambient cabin lighting - that we may see proliferating across the industry.2013 Ford Mustang redefines "badge engineering" with logo projector originally appeared on Autoblog on Wed, 07 Dec 2011 10:30:00 EST. Please see our terms for use of feeds.



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Old 12-08-2011, 09:05 AM
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that seems pretty cool


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Old 12-08-2011, 10:55 AM
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love it!


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Old 12-08-2011, 11:01 AM
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hopefully some aftermarket companies will make that available to the s197s! lol


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Old 12-08-2011, 12:17 PM
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That's pretty damn sweet!


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Old 12-08-2011, 01:34 PM
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Pretty cool


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Old 12-08-2011, 01:35 PM
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That's hot


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Old 12-08-2011, 01:40 PM
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Awesome, I'll take three please.


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Old 12-08-2011, 02:08 PM
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Quote:
Originally Posted by emichael View Post
hopefully some aftermarket companies will make that available to the s197s! lol
Yeah, this is one thing I hope aftermaket people make for the 05-12 group. I would love to have it on my car.


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Old 12-08-2011, 02:09 PM
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Quote:
Originally Posted by 05 Screamin Yellow GT View Post
Yeah, this is one thing I hope aftermaket people make for the 05-12 group. I would love to have it on my car.
What us older guys ain't good enough fer fancy puddle lights?


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