Hyundai tops J.D. Power's Customer Retention Study

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Filed under: Car Buying, Ford, Honda, Hyundai, Earnings/Financials



J.D. Power and Associates has released its annual Customer Retention Study, and Hyundai ranks the highest among brands in retaining buyers. Hyundai's retention rate is up four percentage points to 64 percent in 2012, thanks largely to the Elantra and Sonata models. J.D. Power says that much of the manufacturer's retention rate can be traced to its growing vehicle offerings and positively changing perceptions about Hyundai quality and market appeal.

Ford and Honda tied for second place with a rate of 60 percent. The report notes that Jeep enjoyed the largest improvement over the previous year with a jump of 17 percentage points to 51 percent in 2012.

The study also evaluated which buyers were more likely to return to an automaker for their next purchase, and the data revealed women and younger buyers had a higher brand retention rate than older consumers and males. Honda, Hyundai, Kia and Mercedes-Benz were all found to be particularly adept at keeping their female customers, while Ford, Kia, Lexus and Mercedes-Benz did a better job of holding onto buyers from Gen X and Y. Hit the jump for the full results of the 2012 Customer Retention Study.Continue reading Hyundai tops J.D. Power's Customer Retention Study

Hyundai tops J.D. Power's Customer Retention Study originally appeared on Autoblog on Sun, 15 Jan 2012 14:32:00 EST. Please see our terms for use of feeds.



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[gtncpa]

Hyundai is a car company on a mission! I would not buy their cars ... but I respect what they are doing. From importing junk in the 80's to where they are today .... WOW!!!

[05 Screamin Yellow GT]

I had one, a 2008 Tiburon, traded it on my Mustang & would never buy another. They can make them as pretty as they want but I still think they are junk in disguise.

[Higu]

Hyundai was junk until 2010. Then they decided they would spend money to make good cars. They own Kia too. I rather like the Genesis Coupe. If it was a bit cheaper it would definitely win over the new Sixxer Mustangs in my book

[VeNoM87GT]

I read that the highest class hauyndai( i just seen how it was spelt but i still spelled wrong) is compared to the 7 series BMW.

[Stangman Jonathan]

I honestly am not a fan of Hyundai or Kia.....some were built goodby my Grandpas 2000 Kia Sportage had super low mileage, not even abused and it was failing apart, guess he had one of the bad ones (not even 30k when we sold in 2010)........on the other hand the 2010 Liberty I got him a good deal on is probably the best truck he has own aside from the heavy duty 1980/90s B 2-Door Blazers, (still wish he had kept it....would've been my d.d.) - in bright red too!

[stulaw01]

Not a fan of their cars, except the Genesis, but they've been near the top I thought the past few years.