The life and death of Ford's SEMA show booth

[Web-Admin]

Filed under: Aftermarket, SEMA Show, Etc., Videos, Ford



As writers, we're treated to an interesting view of the auto show circuit. We kick in the doors, cram in as many press conferences and interviews as possible, then bolt from the scene as fast as we can. In doing so, we often take for granted the incredible amount of work manufacturers put into their displays. Set up and tear down often takes days, with hundreds of hours of planning and design work leading up to both processes. Ford has released a time-lapse video from this year's SEMA show depicting the long build-up and tear-down slog.

Using a smattering of RePlay XD1080 cameras strewn all around the booth site, it's possible to get a look at the forklifts, lighting, carpeting and cars as they trickle in to create a seamless booth packed with drool-worthy customs. Hit the jump to check out the clip for yourself.Continue reading The life and death of Ford's SEMA show booth

The life and death of Ford's SEMA show booth originally appeared on Autoblog on Wed, 07 Dec 2011 16:58:00 EST. Please see our terms for use of feeds.



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[Hotshot]

i have seen this going on first hand with NBAA conventions that i've gone to in ATL, LAV and ORL. Its truely amazing the sheer manpower involved with setting these things up, very cool!

[mrnoodley]

I can't imagine how much Ford spends for their SEMA exhibits. Their indoor booth is gigantic as you can see, stretching the whole depth of the main hall. They also have a huge outdoor display including a large track area where Ken Block and Tanner Faust were drifting their Fiestas around all week.

I don't know what they spend, but I'm sure it's measured in the millions. It's very impressive.

Can't wait to see next year's display!

[G9-07-Eddie]

dam lol

[02Sally]

thats is awesome! just makes me really wanna go next year!

[Stangman Jonathan]

I agree it's always a sight to see, they even do it well in NYC.


SEMA next year definitely guys, maybe we can get some group deals on flights/hotel and tickets. I'm sold on going.....